AI writing tools for marketing: what beginners should know (2026)
The two well-known AI writing brands we've researched are now built for marketing teams. Here's who each is really for, and what it costs.
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Research-based, hands-on test pending. This page is written from the companies' official pages (last checked Oct 2026). We haven't run our own hands-on test yet; we'll update this page when we do. How we test
Testing status: Writesonic partly tested (free AI Search Report only); Jasper and Surfer research-based. Both required choosing a paid plan or trial before we could use them, and we didn't start one. Prices as of Oct 2026.
Heads-up: neither tool below has a free forever plan, and both are priced for businesses. If you just want help writing everyday emails, we're researching beginner-friendly options for this list.
| Tool | Best for | Free option | Paid from |
|---|---|---|---|
| Jasper | Writing on-brand marketing content | 7-day trial of a paid plan (plan pick required) | $59/month (yearly) or $69 monthly |
| Writesonic | Tracking your brand in AI search + AI articles | Free AI Search Report, then a plan is required | $79/month (billed annually) |
| Surfer | Writing articles that rank | None (plan required after signup) | $82/month (billed yearly) |
1. Jasper: best for brand-consistent marketing copy Research-based
Brand Voice tools, 30+ languages and a browser extension. Review · Visit Jasper
2. Writesonic: best if you care about showing up in ChatGPT answers Partly tested
Its free AI Search Report on our site checked 25 answers across 3 AI platforms (12% visibility), but most answers were locked. Includes 15+ AI articles a month alongside AI-visibility tracking. Review · Visit Writesonic
3. Surfer: best for bloggers chasing Google rankings Research-based
No free tier: signup leads to a mandatory plan picker (from $82/month billed yearly). Review · Visit Surfer
Sources
- Jasper pricing: last checked Oct 2026
- Writesonic pricing: last checked Oct 2026
- Surfer pricing: last checked Oct 2026
Prices and plans change often. Always confirm on the official site before you buy.
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